Marketing Campaign 📣
As a part of virtual internship - (Omni channel), I had the exciting opportunity to develop an innovative and impactful integrated marketing plan for lululemon's cutting-edge at-home fitness platform, MIRROR. The primary goal of this strategic plan was to introduce MIRROR to the market, raise brand awareness, stimulate sales, and most importantly, promote lululemon's commitment to diversity and inclusion. MIRROR, launched in November 2020, is a revolutionary smart mirror that offers users interactive workouts led by lululemon ambassadors and renowned fitness instructors. Leveraging this unique product release, my marketing plan had a dual purpose: not only to showcase the product's benefits but also to initiate a dialogue and raise awareness about the critical values of diversity and inclusion that lululemon actively advocates for. The plan was crafted with a holistic and comprehensive narrative, ensuring that our target audience received a consistent message across all channels. To achieve our objectives, the following key aspects were addressed in the creative brief: