GAIL’s Bakery
Role – Team Leader & Brand Strategist
Deliverables – Retail photography, in-store poster, OOH digital display
Timeline & Tools – e.g. 3 wks | Lightroom • Photoshop • InDesign
The Brief & Business Challenge
How do we nudge busy commuters to pre-order bakery items, reducing queue times and waste?
Brand & audience insights : Urban Professionals / Commuters, Young Adults (25-40s) food conscious.
KPI: Increase click-and-collect orders by 15 %.
Results & Impact - to be measured
